Phoenix  ·  Scottsdale  ·  Tucson  ·  Statewide

Senior marketing
leadership without
the full-time hire.
Built for Arizona.

A fractional CMO for Arizona owners, developers, operators, and growth-stage brands that need strategic direction, executive oversight, and measurable performance, without the half-million-dollar salary.

Book a Discovery Call →
Growth. Engineered.
LH Strategic Advisory  ·  Phoenix, Arizona
LHStrategicAdvisory.com| leslie@lhstrategicadvisory.com| Founder-Led  ·  Senior-Only
National-Scale Leadership
$1B+ CRE Portfolios
Led & Positioned
$20M+ Annual Media
Budget Leadership
$950K+ Annual Sponsorship
Revenue Created
Strategic Experience Across Complex Assets

From distressed turnarounds to
ground-up district positioning.

Twenty years in marketing. Fifteen leading brand and positioning strategy across commercial real estate: mixed-use, retail, residential, and destination assets, partnering with national ownership groups and category-defining brands.

Related
RED
SKB
Pacific Retail
Christopher Homes
Seneca
AEG
Live Nation
BBDO
General Mills
Dodge
AZ Coyotes
Sound Familiar?

You don't need another tactician.
You need a strategist.

If any of these sound like your business right now, a fractional CMO is built for exactly this moment.

01

Your marketing is busy but not moving the needle.

Campaigns are running. Social is posting. The agency is invoicing. But nobody can tell you what it's doing for pipeline, leasing velocity, or asset performance.

02

You need CMO-level thinking at a non-CMO budget.

A full-time chief marketing officer in Arizona runs $250K–$400K plus equity. Most growing businesses don't need that much CMO. They need the right CMO, for the right hours, at the right price.

03

Your team needs leadership, not another vendor.

You have people doing marketing work, but no one setting direction, holding agencies accountable, or tying activity to business outcomes. That's exactly what a fractional CMO solves.

The Model

What a fractional CMO
actually does.

A fractional Chief Marketing Officer is a senior-level marketing executive who leads your marketing function part-time, typically 10 to 30 hours per week, on an ongoing engagement.

It's not consulting. It's not freelance. It's executive-level leadership, accountable to your business outcomes, without the cost or commitment of a full-time hire. You get strategy, oversight, and team leadership at a fraction of the investment.

Most engagements run three to twelve months. Some clients retain a fractional CMO indefinitely as their company scales. Some graduate to a full-time hire and keep us on as an advisor.

CommitmentOngoing engagement / retainer-based
Hours10–30 / week / sized to need
RoleExecutive leader / not a doer
Reports toFounder, CEO, or COO
Accountable forStrategy & measurable outcomes
StartsWithin two weeks, typically
The Thesis

"Marketing is most powerful when it's built around one thing: alignment. Between brand and business. Between strategy and execution. Between what you say and what people experience."

Leslie Himley, Founder & Fractional CMO
Scope of Engagement

What you get when
I step in.

Every engagement is shaped around your business. These are the deliverables that show up across nearly all of them.

i.

Marketing Strategy & Annual Planning

A clear, documented marketing strategy tied to business objectives. Annual and quarterly plans, budget allocation, and the KPIs that matter.

ii.

Brand Positioning & Narrative

The difference between a company that wins and one that blends in is almost always positioning. We sharpen yours until it cuts.

iii.

Team & Agency Leadership

I manage your in-house team, your agencies, and your vendors. I give them direction, hold them accountable, and make sure every dollar is earning.

iv.

Budget & ROI Oversight

Where is the money going, what is it returning, and where should it move? Monthly reporting to leadership. No more marketing as a cost center.

v.

Go-to-Market & Launches

New property, new asset, new service line, new market. The launch strategy, the positioning, the rollout. Executed with senior-level rigor.

vi.

Quarterly Business Reviews

Real reviews with leadership. What worked, what didn't, what we're changing. Marketing accountable to the business, the way it should be.

Selected Results

Numbers that came from
real engagements.

A sample of the outcomes we've delivered across portfolios, asset turnarounds, and growth-stage launches.

+320% Foot traffic lift Multi-asset turnaround portfolio
40 → 85% Office occupancy Mixed-use repositioning, $320M asset
+71.6% Database growth in 7 months Pacific Retail $300M redevelopment
−58% Marketing spend reduction High Street, Phoenix. With expanded reach and 15–30% annual sales lift.
+36% Sales lift Pacific Retail pre-redevelopment campaign
$30M Capital improvements supported Through marketing-aligned positioning

These results are not marketing-driven. They're alignment-driven.

Built in the Valley, for the Valley

Arizona isn't a market you
phone in from somewhere else.

Phoenix-based. In the rooms, at the walkthroughs, on the ground. Where the work actually happens.

Why Local Matters

What you get when
your CMO actually lives here.

Plenty of fractional CMOs will take your retainer from a laptop in Denver or Austin. Here's what you get when yours is actually in the Valley.

In the room when it matters.

For the leadership meeting, the broker walkthrough, the investor pitch, the team offsite. Phoenix, Scottsdale, Tempe, Tucson. I show up.

Market knowledge that took years.

Submarkets, players, brokers, publications, development pipelines. The kind of context that only comes from working here.

A vendor network already built.

Photographers, videographers, printers, PR contacts, event venues, signage shops. Vetted relationships, not Google searches.

Industry fluency that translates.

Commercial real estate, healthcare, hospitality, construction, professional services: the verticals that define Arizona's economy.

Serving Businesses Across

Phoenix  ·  Scottsdale  ·  Tempe  ·  Mesa  ·  Chandler  ·  Gilbert
Tucson  ·  Flagstaff  ·  Prescott  ·  Sedona  ·  and beyond

Based in Phoenix  ·  National Reach
Leslie Himley, Founder and Fractional CMO at LH Strategic Advisory
Founder & Fractional CMO

Twenty years in marketing.
Fifteen in commercial real estate.

I'm Leslie Himley. I'm a strategic marketing advisor to developers, owners, operators, and growth-stage brands across Arizona. I've spent two decades in marketing, the last fifteen years specialized in commercial real estate, leading $1B+ portfolios, $20M+ media budgets, and cross-functional teams across mixed-use, retail, luxury residential, and destination assets.

Every engagement is led by me, personally. No junior handoffs. No account executive you've never met running your strategy. That's the whole point of working with a senior operator.

I specialize in commercial real estate, but I work with businesses of every kind. If you need senior marketing leadership and don't want it to come with a full-time salary attached, we should talk.

"I believe marketing is most powerful when it's built around one thing: alignment. Between brand and business. Between strategy and execution. Between what you say and what people experience."

Recognition
ICSC MAXI AwardsGold & Silver, Marketing Innovation
American Advertising AwardsADDYs: Branded Content (2x), Cinematography, Editing
American Graphic Design AwardsWebsite Design & Digital Campaign Excellence
Leukemia & Lymphoma SocietyWoman of the Year Runner-Up
Let's make your marketing finally earn its seat. Growth. Engineered.
Questions We Hear Often

The honest answers
before you ask.

A fractional CMO is still a newer model for a lot of Arizona businesses. Here's what most founders want to know before the first call.

A consultant delivers a deck and leaves. An agency executes tactics under your direction. A fractional CMO is the director, setting strategy, leading your team and vendors, and staying accountable to business outcomes over time. It's an executive role, not a project.
Most engagements range from 10 to 30 hours per week, sized to the stage and complexity of your business. A seed-stage startup might need 10; a developer with multiple active assets might need 30. We calibrate this together during intake, and it can flex as priorities shift.
Minimum three months. Anything shorter is consulting, not leadership. Most engagements run six to twelve months, and many extend longer. Some clients keep a fractional CMO permanently; others transition to a full-time hire when the business scales to justify it.
Fractional CMO engagements in the Arizona market typically run between $6,000 and $18,000 per month, depending on scope and hours. For reference, a full-time CMO in Phoenix runs $250K–$400K annually in total compensation. The point of the fractional model is to get senior leadership at a meaningful fraction of that cost.
No. Commercial real estate is a deep specialty, but LH Strategic Advisory works with businesses across industries: healthcare, hospitality, professional services, consumer brands, and more. What every client has in common is growth-stage ambition and a need for senior marketing leadership.
Yes. I serve the entire state of Arizona: Tucson, Flagstaff, Prescott, Sedona, and everywhere in between. For clients outside Arizona, engagements are handled remotely with travel as needed. National clients are welcome; this page is just focused on the local market.
By your business outcomes, not marketing vanity metrics. Leasing velocity, qualified pipeline, sales cycle, cost per acquisition, brand equity signals, whatever the right measures are for your business. Those are defined together in the first 30 days and reviewed every quarter.
We'll know quickly. Discovery calls are free and honest. If I'm not the right person for the problem, I'll say so and point you toward who is. Engagements include a 30-day mutual evaluation period, and ongoing engagements can be adjusted or concluded with 30 days' notice. No long contracts.

Further reading from The Edit.

Strategy, frameworks, and real-world thinking from LH Strategic Advisory.
Visit The Edit →
Fractional CMO What Is a Fractional CMO and Do CRE Brands Need One?

A clear breakdown of the fractional model: what it is, what it isn't, and the moment when commercial real estate organizations should bring one in.

Read on The Edit → Marketing Audit What I'd Look at First: A CMO-Level Marketing Audit for CRE Organizations

Not sure if you need a fractional CMO yet? Start here. The framework I use to assess a CRE marketing function in the first thirty days.

Read on The Edit → Growth Strategy The Most Overlooked Growth Tool in CRE Marketing: Building a Strategic Growth System

Why most CRE marketing programs plateau. And how to build the kind of strategic system that compounds performance over time.

Read on The Edit → Mixed-Use Strategy Leasing Marketing vs Consumer Marketing: Why Mixed-Use Developments Need Both

The two marketing engines every mixed-use development needs. And what happens when you try to run only one.

Read on The Edit →
Take It With You

A short overview
to share with your team.

The LH Strategic Advisory one-sheet: the model, the scope, the results, and the engagement structure. Something to bring to your leadership, your partners, or your own second read.

Download the Overview PDF  ·  2 pages  ·  No email required
Let's Talk

If the timing feels right,
it usually is.

A 30-minute call to talk through your business, your goals, and whether a fractional CMO is the right fit. No pitch. No pressure.

Book a Discovery Call Or email leslie@lhstrategicadvisory.com